Poor User Experience
If you happen to be an expat, would it be Japanese in France or British in Germany, you better speak the local language as the Apple Store app doesnt feature the option to set a different language then your accounts new country. If that option exists then its very well hidden. And of course if you switch to another to have a language you read, then good luck w/ your billing and delivery addresses that will probably not match the addressing system of your foreign location... welcome to the Steve Jobeless Apple experience
iGin about
Apple Store, v4.1